David Cristofaro

David Cristofaro is the former founder and President of Actionable Research Inc., a primary research firm focused in the healthcare, dental, and life science markets with over 25 years of experience.

David brings extensive expertise in healthcare market research, having built and led Actionable Research from 2002 to 2024. During this tenure, David was personally involved in over 450 primary market research projects for many high performing healthcare and dental brands, including JnJ Ethicon, Medtronic, Align Technology, A-dec, Nvidia, Intel, Pfizer, Bio-Rad, Thermo Fisher Scientific and many others.

Throughout his career, David has been at the forefront of healthcare research innovation, from both a qualitative and quantitative perspective. His expertise encompasses clinical utility and market research, physician and patient insights, regulatory environment analysis, and healthcare technology adoption patterns. He was an early adopter of ACBC and other methodologies which integrate predictive algorithms to drive more customized questionnaires, leading to more accurate results.

David also has significant experience with marketing claims validation through primary and secondary research, enabling his research clients to ensure their marketing claims are backed up by statistically significant research results.

As Vice President of Healthcare Insights at Proof Insights, David leverages his extensive network and deep industry knowledge to deliver specialized research solutions that address the most pressing challenges facing healthcare organizations today.