About PROOF Insights

We are a leading market research firm specializing in actionable insights that drive business growth and strategic decision-making.

PROOF Insights delivers custom research designed to get our clients the intelligence they need and much more:

Your Trusted Partner for Strategic Insights

At PROOF Insights, every client receives personalized senior-level attention, delivering impactful insights that drive intelligent decision-making. Our repeat clients know when it's critical to get it right, they choose PROOF.

Tailored Solutions, No Surprises

We're not about black boxes or one-size-fits-all. At PROOF Insights, we customize our approach to meet your unique business objectives. Expect transparency and actionable results, every time.

Experience That Speaks Volumes

With over 35 years and 5,000 projects under our belt, PROOF Insights brings deep expertise across diverse industries and demographics. From mainstream to niche, we understand your market because we have been completely immersed in it for a long time.

Innovation Driven by Your Challenges

We thrive on innovation. At PROOF, we're not just keeping up; we're ahead of the curve, adapting our methods to navigate evolving consumer landscapes and tackle your toughest strategic goals.

Big Enough to Deliver, Small Enough to Care

Goldilocks would agree—we're just right. At PROOF Insights, you get the resources and expertise of a larger firm with the personalized attention and flexibility of a smaller team.

Your New Best Friends in Market Research

Known for our friendly service, rapid responses, and unwavering reliability, we're here to make your job easier. Think of us as part of your team, committed to your success.

Who We Are

PROOF Insights is a boutique market research consultancy that combines deep analytical expertise with strategic business acumen. Founded on the principle that research should drive real business outcomes, we partner with companies of all sizes to unlock growth opportunities.

Our team of seasoned researchers and strategists brings decades of combined experience across industries, methodologies, and market challenges.

Learn More About Our Team

5000+

Projects Completed

35+

Years Experience

Why You Need PROOF

In today's competitive landscape, gut instinct isn't enough. You need data-driven insights to make confident decisions.

Reduce Risk

Make informed decisions backed by solid research, reducing the risk of costly mistakes and failed initiatives.

Maximize ROI

Optimize your investments by understanding what drives customer behavior and market dynamics.

Gain Competitive Edge

Stay ahead of competitors with deep market insights and strategic recommendations tailored to your business.

Company Timeline

Our journey of growth, innovation, and client success over the years.

1989

Company founded as Marketing and Research Resources, M&RR.

PROOF Insights established with a mission to provide market research with implementation-ready results.

2019

M&RR partners an Investment firm

Additional resources and expertise added for future growth and expansion.

2023

PROOF Insights Name Change

PROOF Insights rebranding focuses the company on effective, affordable market research solutions.

2024

PROOF Insights Launches its Healthcare Insights Practice

The Actionable Research team joins PROOF Insights and adds 25 years of experience in the medical and dental fields.

2025

Began working with you!

PROOF Insights begins working with you, our newest client.

Our Team

As Proof Insights' President, Michael leads a primary market research practice with over 35 years serving some of the largest media, publishing and healthcare companies in the world.