Validate concepts, optimize products, and accelerate growth with research that reduces risk and maximizes market success.
From initial concept to market launch, we provide the insights you need to innovate with confidence.
Validate your ideas before development begins. Our concept testing helps you understand market appeal, identify optimization opportunities, and predict market success.
How Fresh Health assessed market interest for their innovative 7-second custom-fit water-jet flosser, validated positioning statements, and determined optimal pricing strategy through comprehensive concept testing and ACBC analysis.
How comprehensive packaging evaluation across multiple markets revealed key design preferences and brand fit insights to optimize skincare product presentation and customer appeal.
Optimize your packaging for maximum shelf impact and consumer appeal. Our package testing evaluates design alternatives and provides clear guidance for final selection.
Choose the perfect name for your product or brand. Our name testing evaluates memorability, appeal, and market potential across your target audience.
How comprehensive consumer research identified optimal fit names for "Relaxed Fit" and "Close Fit" jeans categories, enhancing product clarity and customer satisfaction through strategic naming decisions.
How comprehensive wear testing revealed key consumer preferences for comfort, fit, and design features that drive purchase intent in the competitive men's jeans market.
Ensure your product meets market expectations before launch. Our product testing evaluates performance, usability, and market potential through real user experiences.
Validate your marketing claims with rigorous testing. Our claim validation ensures your messages are credible, compelling, and legally defensible.
How a smart fitness equipment company evaluated consumer perceptions of product benefits and claims, optimizing messaging strategy to maximize purchase motivation.
Evaluating the most impactful features for an expert reviews and buying guides app using comprehensive Kano Analysis and user feedback.
Prioritize features and benefits that matter most to your customers. Our testing helps you focus development resources on what drives purchase decisions.
Set optimal prices that maximize revenue and market penetration. Our pricing research reveals price sensitivity, optimal price points, and competitive positioning.
How conjoint analysis and customer segmentation revealed the optimal features and pricing strategy to maximize subscriptions and revenue in the competitive streaming market.
Let's discuss how our innovation research can help you develop products that customers love and markets demand.