Navigate the Evolving Media Landscape
Help your digital media or publication business thrive in an increasingly fragmented entertainment ecosystem. We provide the strategic insights needed to compete with social platforms, optimize content strategies, and capture audience attention in a world where consumers split six hours daily across TV, social media, and gaming.
2024-2025 Market Intelligence
Critical trends reshaping the digital media landscape and what they mean for your business strategy.
Social Video Dominance
Hyperscale platforms (TikTok, YouTube) now capture over 50% of US ad spending through algorithmically optimized content.
Gaming Convergence
Gaming is converging with video entertainment, with game engines powering TV/film production and franchises expanding across media.
Fragmented Consumption
Consumers now split 6 hours daily across TV, social media, and gaming, demanding both short-form and premium content.
The AI Revolution in Media Research
Generative AI is transforming data analysis, enabling faster insights and hyper-personalized research. Traditional market research timelines are shrinking from weeks to days.
Trusted by Leading Media Companies
We're proud to partner with innovative media organizations driving the future of digital publishing.
"PROOF's insights helped us navigate platform algorithm changes and increase our reach by 340%"
— Chief Content Officer, Leading Digital Publisher
Research Solutions for Digital Media
Specialized research methodologies designed to help digital media companies navigate industry disruption and capture growth opportunities.
Audience Segmentation & Behavior Analysis
Understand how your audience consumes content across platforms and identify opportunities to increase engagement and retention.
- • Multi-platform consumption patterns
- • Content preference mapping
- • Attention span analysis
- • Cross-device journey tracking
Competitive Landscape Mapping
Navigate the complex ecosystem of traditional media, streaming services, and social platforms competing for audience attention.
- • Platform performance benchmarking
- • Content gap analysis
- • Ad spend optimization insights
- • Emerging platform monitoring
Content Performance Optimization
Test and optimize content formats, distribution strategies, and monetization approaches across multiple channels.
- • A/B testing for content formats
- • Distribution channel effectiveness
- • Subscription vs. ad-supported models
- • Creator partnership strategies
Brand Health & Perception Tracking
Monitor how your brand is perceived in an increasingly crowded media landscape and track share of voice across platforms.
- • Social sentiment analysis
- • Share of voice tracking
- • Brand association mapping
- • Crisis communication insights
Specialized Research for Media Challenges
Algorithm Impact Studies
Understand how social platform algorithms affect your content reach and optimize distribution strategies.
AI Content Testing
Test AI-generated content performance against human-created content to optimize your content strategy.
Revenue Model Optimization
Test subscription, advertising, and hybrid monetization models to maximize revenue per user.
Case Studies for Digital Media & Publications
Real-world results from our work with leading digital media companies and publications.
Digital News Publisher
Subscription Model Optimization
A leading digital news publisher was struggling with subscription conversion rates and needed to understand optimal pricing strategies across different audience segments.
Streaming Media Platform
Content Strategy & Audience Analysis
A streaming platform needed to understand content preferences across demographics and optimize their original content investment strategy.
Who We Work With in Digital Media
From established media giants to innovative digital-first publishers, we partner with organizations across the media spectrum.
Traditional Media Companies
Established newspapers, magazines, and broadcast networks transitioning to digital-first strategies.
- • National newspaper groups
- • Regional media networks
- • Magazine publishers
- • Broadcast media companies
Digital-Native Publishers
Born-digital publications and content creators building audience-first business models.
- • Online news platforms
- • Digital magazine brands
- • Newsletter publishers
- • Content creator networks
Streaming & Video Platforms
Video-first platforms competing in the attention economy with personalized content strategies.
- • Streaming services
- • Video content networks
- • Educational media platforms
- • Live streaming platforms
Who Typically Orders Our Research
Chief Content Officers
Content strategy and audience insights
VP of Product
Platform optimization and user experience
Head of Growth
Acquisition and retention strategies
Research Directors
Market intelligence and competitive analysis
Why Digital Media Companies Choose PROOF
Platform-Agnostic Insights
We understand the entire media ecosystem, from traditional publishing to emerging social platforms.
Real-Time Market Intelligence
Our AI-enhanced research delivers insights at the speed of social media, not traditional research timelines.
Actionable Recommendations
Every study includes specific, implementable strategies to improve performance and competitive positioning.
Ready to Transform Your Media Strategy?
Get the strategic insights you need to compete with social platforms, optimize content performance, and capture audience attention in today's fragmented media landscape.