Discover our comprehensive suite of research methods and analytical techniques designed to answer your most critical business questions. From traditional surveys to advanced analytics, we employ the right methodology for every research challenge.
Large-scale surveys, statistical analysis, and data modeling to provide measurable insights and reliable projections.
In-depth interviews, focus groups, and ethnographic studies to understand the 'why' behind consumer behavior.
Knowing whether qualitative or quantitative research is the best fit for any particular research effort requires experience. Often both of these methods are used and in varying order depending on research goals and endpoints.
PROOF Insights has a diverse portfolio of Advanced techniques, customized and refined through decades of research experience.
Conjoint, ACBC, MaxDiff, and advanced modeling techniques
Segmentation, factor analysis, and behavioral modeling
Multi-dimensional scaling, SEM, and perceptual mapping
Price laddering, Van Westendorp, and revenue modeling
Cutting-edge analytical techniques that transform complex data into clear, actionable insights.
Custom and state of the art AI tools and agents to uncover hidden insights in your data.
Advanced statistical techniques including structural equation modeling, hierarchical modeling, and time series analysis.
A/B testing, multivariate experiments, and design of experiments (DOE) to establish causal relationships.
We select the optimal research approach based on your specific objectives, timeline, and budget.
When you need to understand a market or problem space
When you need to measure and quantify market characteristics
When you need to understand cause-and-effect relationships
Our research experts will help you select the optimal approach and methods to apply to your specific research objectives.