Case Studies

Explore real-world examples of how our research drives measurable business results across diverse industries and challenges.

150+
Case Studies
25+
Industries
$50M+
Client Value Created
95%
Client Satisfaction

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Awareness/Usage
Concept Testing
Pricing
Segmentation
Product Testing
Package Testing
Market Segmentation
Wear Testing
Conjoint Analysis
Name Testing
Message Testing
Feature Testing
Market Discovery & Opportunity

Case Studies (26)

Healthcare
Market Discovery & Opportunity

Global O2 Products Company | LTOT Market Sizing & Strategic Assessment

How a global oxygen therapy company evaluated market opportunities for portable and stationary Long-Term Oxygen Therapy (LTOT) solutions, determining total addressable market size, growth potential, and competitive dynamics to guide product development and international expansion.

Global Market Analysis
Excel-Based TAM Model
Strategic Framework
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Healthcare
Awareness/Usage

Dermatology Company | Acne ATU Market Research Study

How a household name dermatology company deepened its understanding of prescribing trends and physician preferences in the dynamic acne therapeutics market through comprehensive ATU analysis.

200+ Professionals
70% Combination Therapy
11% Patient Increase
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Healthcare
Concept Testing

Fresh Health | Oral Care Innovation

How Fresh Health assessed market interest for their innovative 7-second custom-fit water-jet flosser, validated positioning statements, and determined optimal pricing strategy through comprehensive concept testing and ACBC analysis.

50%+ Purchase Interest
Price Sensitivity Identified
Optimal Configuration
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Healthcare
Latent Class Modeling

Medical Device Market Segmentation Strategy

How a leading medical device manufacturer identified 4 distinct customer segments, resulting in a 35% increase in targeted marketing effectiveness.

35% ↑ Marketing ROI
28% ↑ Lead Quality
3 New Product Lines
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Consumer Goods
MaxDiff Analysis

Smart Home Gym Claims Testing & Consumer Perception

How a smart fitness equipment company evaluated consumer perceptions of product benefits and claims, optimizing messaging strategy to maximize purchase motivation.

200 Participants
100% Claims Evaluated
2 Key Metrics
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Healthcare
ACBC Conjoint Analysis

Suction-Assisted Lipoplasty Innovation Validation

How a medical device innovator validated their revolutionary lipoplasty system using advanced ACBC analysis, proving concept efficacy and establishing performance benchmarks.

95% Concept Validation
4 Key Drivers
100% Market Ready
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Healthcare
ACBC Conjoint Analysis

RF Ablation Device Capabilities Validation

How a medical device company validated new RF ablation capabilities for orthopedic surgeons using international ACBC analysis, leading to confident product launch decisions.

100% Design Validation
3 Markets Analyzed
6 Questions Answered
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Technology
Conjoint Analysis

SaaS Platform Pricing Strategy Optimization

A B2B SaaS company optimized their pricing strategy using advanced conjoint analysis, achieving significant revenue growth and improved customer satisfaction.

42% ↑ Revenue
15% ↑ Customer Satisfaction
$2.3M New ARR
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Technology
Brand Strategy

Global Brand Consolidation Strategy

A globally recognizable technology company successfully consolidated multiple brands using comprehensive international market research across 9 countries.

9 Global Markets
100% Strategic Clarity
5 Key Questions
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Financial Services
MaxDiff Analysis

FinTech Product Concept Validation

A fintech startup validated their product concept and identified optimal features before launch, saving $1.2M in development costs.

$1.2M Cost Savings
85% Concept Validation
4 Feature Priorities
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Food & Restaurants
Competitive Landscape

Understanding the Snacking Landscape

How comprehensive market research and consumer perception analysis revealed key insights to drive product innovation and strategic positioning in the competitive snacking sector.

23 Min Survey
US & UK Markets
Multi-Segment Analysis
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Beauty & Cosmetics
Competitive Landscape
Segmentation

Understanding the Prestige Beauty Landscape

How a beauty brand gained deep competitive insights through comprehensive market analysis and customer segmentation research across 13,002 participants.

13,002 Participants
6 Key Segments
100% Market Coverage
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Beauty & Cosmetics
Ad Optimization

Evaluating Campaign Assets for a Skincare Product

How strategic testing of email and brochure assets across US and China markets optimized campaign performance and enhanced targeting effectiveness.

800 Participants
2 Countries
5 Assets Tested
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Apparel
Competitive Landscape

Understanding the Running Shoe Market

How ALTRA gained competitive insights and market segmentation clarity to enhance their product offerings and strategic positioning in the running shoe industry.

22 Min Survey
Multi-Segment Analysis
100% Market Coverage
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Apparel
Product Testing

Men's Jeans Wear Test Evaluation

How comprehensive wear testing revealed key consumer preferences for comfort, fit, and design features that drive purchase intent in the competitive men's jeans market.

100 Male Participants
2-Week Testing
Age Group Analysis
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Apparel
Concept Testing

Exploring the Athleisure Market

How comprehensive concept testing revealed key consumer preferences and market opportunities to successfully launch an athleisure product line targeting diverse demographics.

600 Participants
25 Min Survey
2 Target Segments
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Healthcare
Discrete Choice Modeling

Healthcare Marketing Message Optimization

A healthcare organization optimized their patient communication strategy, significantly improving engagement and treatment adherence.

45% ↑ Engagement
32% ↑ Adherence
18% ↓ Costs
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Food & Restaurants
Segmentation

Understanding the Fast Casual Dining Landscape

How advanced segmentation analysis revealed key customer insights that transformed menu development, messaging strategies, and customer acquisition for a leading fast casual brand.

40 Min Survey
18-64 Age Range
Multiple Segments
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Digital Media & Publications
Conjoint Analysis

Streaming Service Pricing Optimization

How conjoint analysis and customer segmentation revealed the optimal features and pricing strategy to maximize subscriptions and revenue in the competitive streaming market.

18-Min Survey
3 Customer Segments
Revenue Simulator
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Retail
Package Testing

Outdoor Soil & Fertilizer Signage Optimization

How strategic signage testing revealed the most effective messaging to drive consumer interest and increase market share for Sta-Green against established competitors.

12-Min Survey
5 Signage Options
300 Ratings/Sign
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Beauty & Cosmetics
Package Testing

Evaluating New Packaging Designs for Skincare Products

How comprehensive packaging evaluation across multiple markets revealed key design preferences and brand fit insights to optimize skincare product presentation and customer appeal.

18-Min Survey
3 Global Markets
5 Product Categories
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Food & Restaurants
Market Segmentation

Segmenting the Nutritional Product Market

How comprehensive market segmentation analysis revealed six distinct consumer groups and their unique motivations, driving targeted product development and marketing strategies in the nutritional products industry.

36-Min Survey
6 Distinct Segments
Ages 18-64
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Apparel
Name Testing

Evaluating Jeans Fit Naming Preferences

How comprehensive consumer research identified optimal fit names for "Relaxed Fit" and "Close Fit" jeans categories, enhancing product clarity and customer satisfaction through strategic naming decisions.

512 Participants
14-Min Survey
0-10 Scale Rating
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Apparel
Message Testing

Evaluating Apparel Messaging Effectiveness

How strategic message testing across three ticket designs revealed the most compelling messaging to drive consumer interest and purchase intent for apparel products promising increased warmth while reducing bulk.

600 Participants
3 Ticket Designs
15-Min Survey
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Digital Media/Publications
Feature Testing

Expert Reviews App Feature Testing

Evaluating the most impactful features for an expert reviews and buying guides app using comprehensive Kano Analysis and user feedback.

26-Min Survey
50% Subscription Increase
Ages 18+
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Food & Restaurants
Concept Testing

Evaluating Snack Concept Potential

How comprehensive concept testing revealed the most promising snack innovations and identified market opportunities worth 15% brand reach expansion.

21-Min Survey
15% Brand Reach Expansion
3 Top Concepts
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Popular Research Methodologies

Discover the methodologies that deliver the most impactful results for our clients.

Conjoint Analysis

4 Studies

MaxDiff Analysis

2 Studies

Segmentation

2 Studies

Concept Testing

3 Studies

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