How a healthcare organization optimized their patient communication strategy using Discrete Choice Modeling, achieving a 45% increase in patient engagement and 32% improvement in treatment adherence while reducing communication costs by 18%.
A large healthcare organization was struggling with low patient engagement and poor treatment adherence, leading to suboptimal health outcomes and increased costs across their patient population.
We applied Discrete Choice Modeling to understand patient preferences for different communication approaches, channels, timing, and messaging styles to optimize engagement and adherence.
Tested 24 message variations across tone, urgency, and format
Analyzed preferences across SMS, email, phone, and portal
Determined optimal frequency and timing for communications
Identified communication preferences by demographics and conditions
Messages acknowledging individual patient journey and challenges
Clear, specific next steps with deadline urgency
Emphasis on positive health outcomes and quality of life
Consistent messaging across patient's preferred channels
"The message optimization transformed our patient relationships. We're no longer sending generic communications - each patient receives personalized messages that resonate with their specific needs and preferences. The improvement in adherence has been remarkable."
22% ↓
28% ↓
41% ↑
18% ↑
Discover how Discrete Choice Modeling can help you create personalized, effective health communications that improve patient engagement and outcomes.