How ALTRA gained competitive insights and market segmentation clarity to enhance their product offerings and strategic positioning in the running shoe industry.
Our client aimed to gain a deeper understanding of the running shoe market and segment the audience into actionable groups. The primary objectives were to:
We performed an in-depth analysis of the competitive landscape to understand the positioning, strengths, and weaknesses of key players in the running shoe market:
Identifying and mapping major competitors and their market shares
Conducting comprehensive analysis for each major competitor
Identifying emerging trends and innovations in running shoes
Gathering data on consumer perceptions of different brands
We performed segmentation analysis to categorize the audience into distinct groups based on their running behaviors, preferences, and demographics:
The comprehensive study revealed several key insights that transformed our client's understanding of the running shoe market:
Deep insights into how different brands are perceived in terms of quality, innovation, and value across the running community.
Identification of key trends including sustainable materials, customization options, and technological advancements in running shoes.
Clear understanding of the most important features for running shoe choice among different runner segments.
Positive perceptions of the client's brand, highlighting competitive strengths and opportunities for improvement.
Tailored running shoe designs to meet the specific preferences of different customer segments.
Developed targeted messaging that resonates with key runner segments and demographics.
Enhanced satisfaction and loyalty by focusing on the most valued shoe features across segments.
Adjusted competitive strategies based on identified strengths and weaknesses in the market landscape.