Evaluating Snack Concept Potential
How comprehensive concept testing revealed the most promising snack innovations and identified market opportunities worth 15% brand reach expansion.
Objectives & Challenges
Our client aimed to evaluate potential snack concepts to gauge consumer interest and determine which combinations would yield the highest market reach. The primary objectives were to assess consumer interest in various snack concepts, identify the most promising snack concepts for market introduction, and understand the preferences and behaviors of different consumer segments regarding snack consumption.
Roasted chickpeas emerged as a top concept in our comprehensive testing
Research Approach
Concept Testing Methodology
We tested multiple snack concepts to evaluate consumer interest and purchase intent through a comprehensive 21-minute online survey administered to a large sample of snack consumers.
- Market sizing estimation for each snack concept based on survey responses
- Segment analysis across general population salty snackers, on-the-go segment, healthy body/mind segment
- Cross-validation with additional data sources and client feedback
Target audience: Adults 18-59 with $25K+ household income who purchase salty snacks
Target Audience
Adults aged 18-59, living in the U.S., with a household income of $25K+ if not a student, who are primary or shared decision-makers for household grocery shopping and have purchased salty snacks in the past three months.
Key Results
Top Performing Concepts
Market Impact
The study determined that introducing any one of these top three products would expand the client's brand reach by at least 15%. Additionally, detailed insights into the preferences of different consumer segments highlighted which snacks are most appealing to each group.
Dynamic concept testing revealed innovative snack opportunities
Benefits to the Client
Product Development
Focus on developing and launching the most promising snack concepts to maximize market reach and consumer satisfaction.
Marketing Strategies
Tailor marketing messages to resonate with key consumer segments, emphasizing the unique benefits and appeal of the top snack concepts.
Brand Positioning
Strengthen the brand's position in the market by introducing innovative and highly appealing snack options that meet consumer needs and preferences.