Set optimal prices that maximize revenue and market penetration. Our pricing research reveals price sensitivity, optimal price points, and competitive positioning to drive profitability.
Pricing is one of the most powerful levers for profitability, yet many companies rely on guesswork or simple cost-plus models. Our comprehensive pricing research combines multiple methodologies to identify optimal price points that balance revenue maximization with market penetration and competitive positioning.
Understand how demand changes at different price points to identify the optimal balance between volume and margin.
Evaluate your pricing relative to competitors and understand how price influences brand perception and choice.
Revenue Increase
Acceptance Rate
Our multi-method approach combines various pricing research techniques to provide robust insights for optimal pricing decisions.
Price Sensitivity Meter methodology to identify acceptable price ranges and optimal price points.
Advanced trade-off analysis to understand price sensitivity in the context of product features and benefits.
Sequential price testing to understand demand curves and identify revenue-maximizing price points.
Analyze competitive pricing landscape and positioning to inform strategic pricing decisions.
Build comprehensive revenue models to predict financial impact of different pricing strategies.
Analyze price sensitivity across different customer segments to optimize pricing strategies.
Partner with PROOF Insights to discover optimal price points that maximize revenue, enhance market penetration, and strengthen competitive positioning.