From brand strategy to product optimization, we provide the insights you need to make confident, data-driven decisions at every stage of your business journey.
Market discovery and analysis, B2C/B2B segmentation, and comprehensive usage studies.
Brand equity analysis, positioning research, and strategic brand development.
Concept development, product testing, and optimization strategies.
Customer satisfaction and loyalty tracking, experience design and optimization.
Due diligence research, market validation, and growth opportunity analysis.
Conjoint analysis, price elasticity, and predictive modeling solutions.
We create custom market research specifically designed for each engagement
We will not overwhelm you with data. We translate data into actionable, business plan-ready insights.
We have earned our clients' trust through consistently exceeding their insights expectations
Our proven four-stage approach ensures every research project delivers actionable insights that drive real business results.
Deep dive into your business objectives, target market, and research requirements to choose and customize the research approach and methodology.
Custom research design with state of the art survey tools, sampling strategy, and quality assurance protocols.
Rigorous data collection using real-time sample monitoring and quality controls.
Advanced analytics and storytelling that transforms data into clear, actionable recommendations for growth and profitability.
"I've worked with PROOF Insights a few times as Actionable Research and always had a good experience. While I was at AVID, they helped us develop and field our first global brand tracking study. It was a complex effort and the PROOF team stuck with us and provided great counsel and support throughout the process. I highly recommend PROOF Insights!"
Thomas Ordahl
Landor & Associates
"PROOF Insights created a custom survey app for the Travel + Leisure World's Best Awards Survey over 5 years ago, and once built the process has been seamless throughout all subsequent years of fielding. The app offers a great deal of flexibility across all areas of the survey. The custom reporting tool with filtering enables us to slice-and-dice the data to our exact specifications with very little effort. Most important though is that the PROOF team are true partners, always responsive and offering thoughtful solutions as our survey needs continue to evolve with this project."
Richard Zartarian
Director, Content strategy and Insights, Dotdash Meredith
Projects
Years in Business
Clients Served
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Innovating in primary market research since 1989