Amplify Your Mission Impact
Transform your nonprofit organization with strategic insights into donor behavior, digital fundraising, and program effectiveness. We help mission-driven organizations understand stakeholder needs while navigating rising demand with 77% of nonprofits seeing increased service demand in 2024.
2024-2025 Sector Intelligence
Critical trends impacting the nonprofit sector and their implications for organizational strategy and sustainability.
Rising Demand vs. Funding Gaps
77% of nonprofits saw increased demand in 2024, but only 52% saw funding rise. For 2025, 76% expect higher demand while just 35% expect funding growth.
Digital Fundraising Revolution
Organizations prioritizing digital optimization with donation page completion rates at 12% and website conversion rates at 0.16%—highlighting massive improvement opportunities.
Revenue Diversification
Nonprofits moving away from grant dependence, prioritizing membership fees, corporate sponsorships, and recurring donations for financial stability.
Economic and Policy Challenges
The sector faces challenges from rising tariffs, global trade instability, and reductions in federal funding, prompting nonprofits to adapt with greater agility and innovation.
Trusted by Leading Non-Profit Organizations
We partner with mission-driven organizations creating positive social impact and community change.
"PROOF's donor research helped us optimize our fundraising strategy and increase donor retention by 63%"
— Development Director, Leading Education Non-Profit
Research Solutions for Non-Profit Organizations
Specialized research methodologies to help nonprofits maximize impact, optimize fundraising, and strengthen stakeholder relationships.
Donor Behavior & Retention
Understand donor motivations, giving patterns, and preferences to optimize fundraising strategies and improve retention rates.
- • Donor motivation analysis
- • Giving pattern research
- • Retention strategy optimization
- • Generational giving preferences
Digital Fundraising Optimization
Research digital giving preferences and optimize online donation experiences to increase conversion rates.
- • Website conversion optimization
- • Monthly giving program effectiveness
- • Digital payment preferences
- • Social media fundraising impact
Program Impact Measurement
Measure and communicate program effectiveness to demonstrate impact to donors, volunteers, and beneficiaries.
- • Impact measurement frameworks
- • Beneficiary feedback analysis
- • Program effectiveness evaluation
- • Success story development
Stakeholder Engagement Research
Understand volunteer motivations, board member engagement, and community partnerships to strengthen relationships.
- • Volunteer motivation analysis
- • Board engagement optimization
- • Community partnership research
- • Advocacy strategy development
Specialized Research for Non-Profit Innovation
Corporate Partnership Strategy
Research corporate social responsibility priorities and optimize partnership development strategies.
Grant Writing Optimization
Analyze funder priorities and optimize grant applications for higher success rates and funding diversity.
Crisis Communication
Research stakeholder communication preferences during challenging times and crisis situations.
Case Studies for Non-Profit Organizations
Real results from our research with leading nonprofit organizations and mission-driven institutions.
Digital Fundraising Strategy
Donor Engagement Optimization
An education nonprofit needed to understand their donor base and optimize their digital fundraising approach to increase recurring donations.
Program Impact Measurement
Community Health Initiative
A health-focused nonprofit wanted to measure the impact of their community programs and improve their ability to communicate results to stakeholders.
Ready to Amplify Your Mission Impact?
Get the strategic insights you need to optimize fundraising, strengthen donor relationships, and maximize your organization's social impact in challenging times.