Track how well your target audience knows and uses your products or services. Monitor awareness levels, usage patterns, and behavioral changes to inform marketing strategy and product development.
Awareness and usage tracking provides crucial insights into market penetration, customer behavior patterns, and competitive positioning. Our comprehensive monitoring helps you understand how your brand is performing in the minds and habits of your target audience while identifying growth opportunities.
Track unaided and aided awareness levels to understand brand visibility and mind share in your target market.
Monitor frequency, adoption rates, and behavioral patterns to optimize product development and marketing strategies.
Unaided Awareness
Aided Awareness
Active Usage
Usage Frequency
Monitor all aspects of brand awareness and product usage to understand market position and identify growth opportunities.
Measure how well your target audience recognizes and recalls your brand across different contexts.
Understand how your brand is associated with different product categories and use cases.
Track how often customers use your products and identify patterns in usage behavior.
Monitor adoption rates for new products and features across different customer segments.
Segment users based on awareness levels and usage patterns to personalize marketing approaches.
Track changes in awareness and usage over time to identify trends and seasonal patterns.
Partner with PROOF Insights to implement comprehensive awareness and usage tracking that reveals market opportunities and guides strategic marketing and product decisions.